Every year my company has a big yearly event that I attend. It is a conference that people fly into all around the world to learn from. I also attend numerous seminars like the Tony Robbins Unleash the Power Within. I also attend smaller local events in fields of interest that relates to my business, my personal goals or to give back. I am sure you have gone to a few big or smaller events too. Have you walked away with not only the knowledge you learned from the event, but gained positive connections to help you move forward in your goals?
See attending an event is time and money, so it’s an investment. You know me, I believe anytime you invest in yourself, it will pay off in the long term. But, how can you really maximize your future success by attending a conference/seminar?
Here are 4 Tips for Success in Attending Conferences
1. KNOW WHAT YOU WANT TO GAIN FROM THE CONFERENCE. Before you go, seriously think about what you want to gain from the trip. Of course you want to learn the knowledge taught there. But, what else. Are there specific people you want to connect with and why? Are there vendors you want to introduce yourself to? Are you trying to gain feedback on a product/service… and you need to find the people/resources to help you move forward? One tip to getting great FUTURE SUCCESS from a conference is having a clear game plan of the outcomes you want to obtain from it. Therefore, pull out your journal and make notes of what you want to gain from your event BEFORE YOU GO. This will help you plan your day while your there.
2. MAKE CONNECTIONS. It’s better to really get to know people and make a true connection verses just handing out as many cards as you can. Take time to get to know people, what they do, and where they are from. Ask how you can help them and make notes of how they can help you. Get there business card and jot some quick notes on the card about that person so AFTER the event you can really follow up and continuing building that relationship.
3. HANG OUT AND SOCIALIZE. I know after a long day, I often just want to run back to my room and chill. But, really look at your plan and what you want to get out of the event. Where can you meet those people and have a casual conversation with them. Is it the gym/pool? Maybe the lobby are the hotel bar? Find places to hang out to build connections with people. Here’s a MAJOR TIP. Keep it cool. If you met the perfect person you were looking for… remember to not “pick their brain” and gather all that knowledge from them in the moment. They will want to run away and hide. Instead, ask questions – How did you get into this field, what do you love the most about what you do… Be a GIVER by listening to them. Have one question ready to ask them before you leave…. If you had one tip for a newbie, what would it be? Remember, you want to build long term relationships with people. Meet them and then plan to continue to build that relationship. If you are a TAKER and just ask question after question… you aren’t always respecting their time, and they won’t be super impressed to talk to you later or want you to hang around for drinks the next day.
4. Finally, once you are home… FOLLOW UP. In the next 3 days take time to follow up on those relationships you made at the event. Thank them for their time, send them the information you said you would, schedule that coaching call. While they still remember you, take time to continue to build that relationship. Also… everyone will be super busy after leaving the conference. So don’t expect immediate responses. The average if five contacts to reach them. So vary the way you reach back: Email, phone, card, social media.
It’s amazing how people tend to run in the same circles. Make a great impression with people so at the next event you might run into them, they will remember you. Conferences and seminars are a great opportunity to business networking. You can gain so much knowledge from the event yourself, but often it’s the people and connections that will drive your future success.
I’d love to hear from you. Stop by my Facebook page and share your biggest success tips for attending a conference, seminar or networking event.
Have a fabulous and successful day.
Create An Amazing Life of YOUR DREAMS
~ Heather Buchman
I mentor women who are looking to get started on their path to being their own CEO. I want to help you reach your personal goals for financial & time freedom. If you are looking to get started and don’t know how/where to start, then CLICK HERE and let’s see if I can help you out. Looking forward to speaking to you soon.